A strategic consultancy for culture, media & heritage.
Sophie Brendel Consulting is a strategic consultancy for culture, media & heritage.
We craft ambitious strategies for leading organisations, and drive brand, audience, digital & commercial transformation.
Founder Sophie Brendel is a leading strategist who specialises in transformational change.
With 25 years’ experience at the nexus of media and culture, Sophie has worked with global brands including Reuters, the BBC, the RSC and Somerset House, and until recently was the V&A’s Director of Audiences, Commercial & Digital, spearheading the V&A’s transformation into a family of museums dedicated to the power of creativity.
Sophie Brendel Consulting helps organisations anchored in creativity, purpose and place build their profile, drive impact, welcome new audiences, increase income, and champion sustainability.
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Strategy & Transformation
Defining purpose, mission, vision, strategic objectives and impact, and shaping 3-5 year strategies for long term growth
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Brand, Audience, Digital & Commercial
Integrated strategies to build brand, shape marketing, comms and digital activity, and grow audiences, engagement, impact and income
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Creative Projects and Partnerships
Developing new initiatives, leading high-profile launches, & reimagining spaces and programmes
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Leadership & Team
Shaping roles, divisions and team structures, defining key skills needed, and finding the best talent
Work
V&A Transformation - into a family of six museums in 10 years
Launching Young V&A, Museum of the Year 2024
Reinventing the V&A’s Brand, Audiences & Digital strategies
Testimonials
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Tristram Hunt, Director V&A
Sophie Brendel was a transformational Director of Audiences, Digital & Commercial at the V&A - helping the museum surge in popularity, connect with new visitors and underserved constituencies, and put us at the forefront of partnerships with creative communities. She brought a winning combination of strategic insight, clear communication and feel for the sector.
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Helen Charman, Director Young V&A
Sophie is a creative powerhouse; an innovator; and a world-class comms strategist with a powerful professional network that can open up new horizons and partnerships. She's also great fun as a colleague and peer, with intellectual verve and an unsurpassed eye for detail.
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Lindsey Glen, Director Quentin Blake Centre for Illustration
Sophie has been a terrific source of wisdom, expertise and encouragement, helping us to think strategically, pace, and celebrate our unique personality. She's a good listener and an incredibly quick and creative thinker, spotting and plotting brand, comms & commercial opportunities.
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Leonie Bell, Director V&A Dundee
Sophie is fantastic to work with. Full of energy, challenge and ideas, she makes work and planning around audiences, brand, communications and digital feel like holistic storytelling, connected to evidence and emotion.
Contact us.